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Bestselling demi-permanent hair color product promoted for professionals in salons.
August 3, 2022
By: Melissa Meisel
Redken is establishing its first annual National Hair Gloss Day for Aug. 3. According to the L’Oréal-owned hair care company, National Hair Gloss Day will celebrate the “self-identity, creativity, expression and confidence that comes from vibrant hair color.” For the marketing campaign with the hashtag #Redkenhairglossday, salon professionals can enter here for a chance to win one virtual or in-person class at the Redken Exchange. Sweepstakes valid Aug. 3-Aug. 7. This new contes...
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